Manchester based Director, Jarred McKnight talks about his ambition of becoming a professional golfer and how that lead him to become a director.

He discusses the challenges he faced moving from directing "give away" viral content to directing commercials.

The guys talk about the nuances of creating work you can be proud of while at the same time ensuring the client is happy and ensuring you're meeting the brief.

Head over to Jarred’s website to see more of his work.